What motivates IMAX to expand internationally into emerging economies, such as the BRIC countries? How would you evaluate IMAX’s international expansion to date?

Expansion in BRIC Economies

What competitive advantages underlie the success of IMAX?
What motivates IMAX to expand internationally into emerging economies, such as the BRIC countries?
How would you evaluate IMAX’s international expansion to date?
Identify key business risks in international expansion to the BRIC economies