In this writing assignment, you will present a health-promotion plan through the use of a social marketing model.
Describe the characteristics and makeup of the group you selected. Include your rationale for why this behavior is a concern and include qualitative and/or quantitative data to support your choice.
Step 2 Select a health-promotion intervention to change a health behavior of the identified group. This may be a health-promotion intervention that is currently being implemented, or something original that you propose. Clearly describe the intervention you would like to implement.
Step 3 Describe the framework of the social marketing of this plan by using the following framework:
Identify the product, cost of implementation, availability of resources to implement, and the promotion of the plan.
Step 4 Explain the evaluation process to determine whether the social marketing was successful. Make sure that you include what benchmark or percentage of participants would indicate success.
