Select a service organisation to be the focus of your study. You should pick an organisation that has premises nearby so that you can conduct observational research. Write a BUSINESS REPORT addressed to your chosen organisation, which includes the following:
1. Write a brief explanation of how the services marketing mix links to an organisation’s marketing strategy drawing on appropriate literature.
2. Identify the marketing strategy of your chosen organisation, giving evidence from secondary research and primary research to support your judgements.
3. Use the services marketing mix to analyse the service and evaluate how well the organisation manages the service experience in line with its marketing strategy .
4. Make recommendations on how the organisation could better manage the service experience.
