Use the same business idea you created for me I uploaded it just incase.
This Assignment will develop a marketing plan for the business idea. You will use all of your past knowledge, skills, and abilities generated in your Marketing class in the Bachelors of Applied Science degree program.
Write a marketing proposal of a new or existing company idea. The proposal should be written in the following order:
A. Title Page
B. Marketing Industry Summary. Describe your company’s marketing industry and discuss if this industry will have short, medium, and long growth in the next 10 years, why or why not, and the reason you have chosen this industry.
C. Describe the Target Market. Provide a detailed marketing analysis including (1) Demographics: gender, age, income level, marital status and (2) Psychographics: personal interest, attitudes, values, desires, and specific behavior. NOTE: Write in complete sentences.
D. Describe your Major Marketing tool and describe in detail how it will generate customers over a 12 month period of time.
E. Create SWOT Analysis of your Marketing Plan. Create three (3) specific factors in your SWOT Analysis – Strengths, Weaknesses (Internal factors) and Opportunities and Threats .
