As our text indicates, if needed, the FTC may investigate either a single company or an entire industry and if an investigation reveals unlawful activities on the part of one or more companies within an industry, they can seek voluntary compliances via consent order, initiate federal litigation, or file an administrative complaint. When investigating a complaint, the FTC has specific requirements that must be followed to identify valid complaints. What are the elements of a deceptive advertisement, and how does the FTC prove an ad is deceptive?
