What is the importance of defining an outlining the “sentiments”, “motivations” and Pain Points” of consumers when developing core messaging, talking points, calls to action,
and developing personas?
As a reminder, in class we discussed demographics and how they are not as important as “sentiments”, “motivations” and pain points” ; we also discussed the meaning on “life-style” and “life stage” of consumers as well — e.g. the 16 year old and 92 year old person in Starbucks…
2. What is the purpose of a unique landing page and what makes it different from a basic website page?
3. Briefly explain SEO and SEM and how they support the buyers journey and the user experience.
4. What is a CTA and what is its purpose?
5. Please provide three examples of a strong CTA for a digital advertisement promoting SUNY New Paltz business school.
6. Provide one content idea for promoting SUNY New Paltz business school for each of following three social media tactics to support the Attention and Awareness stage of the AIDA process
