Briefly explain SEO and SEM and how they support the buyers journey and the user experience.What is the purpose of a unique landing page and what makes it different from a basic website page?
What is the importance of defining an outlining the “sentiments”, “motivations” and Pain Points” of consumers when developing core messaging, talking points, calls to action, and developing personas? As a reminder, in class we discussed demographics and how they are not as important as “sentiments”, “motivations” and pain points” ; we also discussed the meaning […]