Chapter 13 of the textbook and answer the following questions:
a. Define personal selling and list the traits of a good salesperson.
b. List the components of compensation for salespeople and briefly note what each refers to.
c. List the steps in the personal selling process and briefly note what each means.
d. List the two main types of sales promotions.
e. List the major types of consumer sales promotions and briefly note the advantages and disadvantages of each.
f. List the major types of trade promotions.
2. List the consumer sales promotions you have taken advantage of recently.
3 If you can find access, watch the 2006 movie Grilled and pay attention to the details of personal selling in the movie. It’s a funny movie
