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List the steps in the personal selling process and briefly note what each means.List the consumer sales promotions you have taken advantage of recently.

Posted on November 15, 2021 by Shady

Chapter 13 of the textbook and answer the following questions: a. Define personal selling and list the traits of a good salesperson. b. List the components of compensation for salespeople and briefly note what each refers to. c. List the steps in the personal selling process and briefly note what each means. d. List the […]

What is the difference between extrinsic and intrinsic rewards? What are the effects of these rewards on the behavior of retail employees?

Posted on June 30, 2021 by Shady

What is the difference between extrinsic and intrinsic rewards? What are the effects of these rewards on the behavior of retail employees? Under what conditions would you recommend that a retailer emphasize intrinsic rewards over extrinsic rewards? Many large department and specialty stores are changing their salespeople’s reward system from a salary to a commission-based […]

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