You are part of a team who together make up the executive managers of a
company, which is entering the European Car Industry.
Critically evaluate the performance of the company from the perspective of the key business functions. Explain the links between actions, outcomes, and strategy clearly. Where possible you should also apply referenced business frameworks and theories to illustrate your actions and learning.
Comment on the trends in the above measures over the four rounds of the simulation, linking these to decisions made during the simulation. Did you change the competitive strategy during the
