Create a 10-12 slide PowerPoint presentation and include the script on a separate word document.
Themes/Models to explore, evidence and critique against Airbnb digital business.
Sharing economy – an area of growth, how does Airbnb fit this description, what sector?
Collaborative consumption – access to good / services not ownership
Ecommerce – platform
Perspectives – B2C, communication, online, service?
Digital disruption – disruptive technologies – reduce costs of coordinating resources
Value – Access, availability, cost, creates demand?
Business models – Peer-to-Peer sharing, marketplace?
Other issues – trust, rules regulations, risk, change, paradox IT competence, sustainability.
Explore and critique the themes/ models in the three chapters, identify around 6/7 themes throughout the three chapters.
