You need to understand the business environment for the appropriate industry and geographical location so make sure that your analysis and conclusions are relevant.
The first task is to discuss strategic position of the organisation:
1. External analysis : Clearly state the company and define the industry. This task is about identification of current Opportunities and Threats in that business environment:
Carry out PESTEL analysis to discuss the business environment -> Identify Opportunities and Threats for that business environment.
Note that you should carry out current PESTEL analysis. Identify in total 5 issues .
2. Internal analysis of the acquirer :
This task is about identification of current Strengths and Weaknesses of the organisation.
a. Identify and discuss 4 to 5 distinctive resources that are especially relevant for the company’s international strategy. This task should be done in a descriptive way each resource should be named, concluded as a Strength or a Weakness for the organisation and a discussion should be produced for each item in a separate paragraph demonstrating why it is a Strength or a Weakness. Make sure that you use appropriately referenced data to support your arguments.
b. Identify and discuss a number of distinctive capabilities : Construct a Value Chain and place a number of activities as appropriate. Choose the most important activity for the company’s international strategy and discuss it in detail demonstrating why it is a distinctive competence.
c. All distinctive competences should be listed as company’s Strengths (Ss). In total around 10 internal issues should be identified and discussed for the organisation .
