There is no “required” # of words for these responses which is to say, write what you need to write in
order to answer the questions in a clear, concise, and meaningful way. Don’t fluff up your answers just
to make them longer but also ensure that you are addressing all of the appropriate parts of the question
and using appropriate academic depth.
In-text citations and references in APA format please. Here is the link to an APA guide from UFV to help.
https://www.ufv.ca/media/assets/academic-success-centre/handouts/APA-Style-Guide-7th-Ed.—rev-
July122021_Final.pdf
Required Essay Answer – 20 marks
Please answer the following question provided in complete sentences.
1) Define and explain semiotics and why this theory is important in Media Studies. Then do
a semiotic analysis of the attached ad.
Please answer 1 of the following questions in essay format. 20 marks
2) Explain the “Think Small” ad campaign and how it sparked a creative revolution?
3) Define and explain “commodity fetishism” and how it applies to advertising.
4) “Culture as a commodity”. Explain and critique.
