The hallmark of an educated entrepreneur is that they utilize the scientific method to develop workable solutions, rather than relying on gut instinct. The scientific method involves developing a hypothesis, which is a possible solution that needs to be investigated to determine if it is a viable and appropriate solution. The nature of the problem and the hypothetical solution dictates the type of information that must be gathered.
The Unit 2 Assignment will give you the opportunity to demonstrate a rigorous approach to some basic research.
In last week’s assignment, you looked at TOMS® Shoes as your company of focus. This week, you are continuing this look and will build upon this by completing some unique “secondary” research using academic research sources, such as the Library, Google Scholar, and similar sources. “Unqualified” sources such as Wikipedia, blogs, about.com, or ezines.com are unacceptable.
In completing your Unit 2 Assignment, please do the following:
Evaluate primary and secondary resources for research by answering the following:
Define primary research and discuss the advantages and disadvantages of the different types of primary research.
Define secondary research and discuss the advantages and disadvantages of the different types of secondary research.
