WE ARE TRYING TO MARKET TO THE INSURANCE AGENTS SO THEY WRITE MORE LOANS FOR THEIR EXISTING CLIENTS AND NEW CLIENTS. THE POINT OF THIS RESEARCH IS FINDING HOW WE CAN GET THE AGENTS TO WRITE MORE LOANS.
For this project we are writing it from the standpoint of the Mortgage lender who is trying to get the agents from the insurance company we are partnered with to write more mortgages for us the mortgage lender.
How do we motivate a huge corporation to build a different companies’ products into their own?
Another problem we have is motivating the insurance agents since most of the agents are already rich. They are business owners who have multiple staff members.
Another problem is getting their team members to ask loan questions during insurance opportunities since they cannot get paid it is against the law. It is hard to motivate someone to do something extra if they are not getting paid. How do you keep someone engaged for no pay?
