Positioning and Differentiation
a. Describe 2 competitors for the new product or service line that you proposed for your selected company.
b. Identify how the company’s new product or service line will be differentiated and positioned relative to the competition.
Situational Analysis and Business Environment
Select 1 business analytical tool and use it to describe the business environment for the company’s new product or service line that you proposed.
a. Explain how the new product or service line aligns with the company’s vision and mission statements.
b. Create 2 marketing objectives for your new product or service line. The marketing objectives should be written using the SMART goal formula.
