Your marketing plan should be structured using the following components:
• Include a cover page which includes your name, student I.D., course code, course name, assignment name, and your instructor’s name.
• State the question number and heading with each corresponding answer. Use headings, sub-headings, and white space to help the reader navigate your marketing plan more effectively.
• Write in complete sentences overall. Use bullet point form where appropriate.
• Clear, concise, and correct writing will be considered in the evaluation of your marketing plan. Points may be deducted for writing that impedes communication: poor organization, weak paragraph development, excessive wordiness, hard-to-follow sentence structure, spelling mistakes, and grammatical errors.
• Cite all your sources using APA or MLA citation style and include a References page or Works Cited page at the end of your marketing plan. Make sure you comply with McMaster University’s policies on referencing and academic dishonesty.
