Historical Case Study
This first case study should focus on a paradigmatic case in the history of strategic communication .
Please, follow the APA style guidelines. Style will make up to 15% of grade in this assignment.
The case study should follow this structure:
1 – Definition of the situation:
Why was communication necessary?
2 – Strategy:
Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them.
3 – Communication:
How were the outreach tools created and the messages delivered?
4 – Evaluation:
To which extent was the campaign effective
You should be able to write this paper in 10 pages .
