(1) Create a Marketing Plan (2) Create an Email Marketing copy sample
Key Considerations:
• Subject Line – Are you grabbing their attention? How will you ensure they open your email?
• Calls-to-Action – What are you hoping to achieve, how are you going to make this happen
• Event Unique Selling Points – Are you communicating the value of the event effectively?
• Messaging – Does your content meet the needs of the prospective attendee? Keep it short and visual
• Include a compelling email preview text
