Answer the 3 exam questions with requirements given below
1)What has been the recent impact of multi-channelling on how marketing managers manage a strategy for distribution channels? Refer to relevant literature and illustrate your answer with examples
2) ‘Developing products and services into strong brands can be a very powerful marketing approach’. Discuss this statement. Refer to relevant literature and illustrate your answer with examples to argue why brand building is such an essential activity for marketing managers.
3) ‘Pricing is the most flexible, independent and controllable element of the marketing mix and it plays a major role in marketing management’. Do you agree with the statement shown above? Explain the importance of pricing decisions for marketing management. Refer to relevant literature and illustrate your answer with examples.
RUBRIC
Explains and justifies their theoretical perspective
Demonstrates awareness of, and critiques alternative interpretations
Conclusion consistent with the finding if the analysis
Analyses potential contributions and limitations of the perspective
Identifies relevant practical examples to illustrate points made.Structure your answers carefully:
