Shopee’s European Exansion
A group would like to do a Market Launch Analysis and recommendation for expansion of Shopee in 2 European countries. Your team of Analysts ha been hired for this Project. Your team’s task is to give a “Go” or No-Go” decision to your Client’s Management for expansion in Europe. We expect the team to use data to make their specific decision. You have been invited for an analysis of: 114 Shopee Some guidelines:
– What is your Hypothesis?
• Analyze the industry in Europe through the lens of the company.
• What factors in the Europe economy were considered towards making your “Go” or “No-Go” decision? • Are there specific correlations in data points that need to be observed / shared?
• What aspects of the Business Model should be considered / are noteworthy?
• What financials of the company and/or other competitors / complimentary industry were considered towards making your decision?
• What could be the Type I and Type II errors in the decision? What would be the implications of either of these errors?
• If you recommend a “Go”, what elements in the ERRC / Value Innovation would you recommend your client to do?
