Learn about the “Diesel Global Warming Ready” campaign.
Read the Forbes contributor article Truthiness And Consequences: Today’s Consumer Trend of Values-Based Shopping
Share your opinion on the Diesel campaign with a forum post that answers the following questions:
Do you judge this campaign to be more green marketing or green washing? Why?
Would this campaign make you more or less likely to buy from Diesel brand. Why?
Your initial post must be at least 350 words.
Be sure to properly cite your textbook and refer to and cite both articles in your response according to APA: Citing Within Your Paper guide.