Do you judge this campaign to be more green marketing or greenwashing? Why? Would this campaign make you more or less likely to buy from Diesel brand. Why?
Learn about the “Diesel Global Warming Ready” campaign. Read the Forbes contributor article Truthiness And Consequences: Today’s Consumer Trend of Values-Based Shopping https://www.forbes.com/sites/micahsolomon/2015/01/26/see-through-yoga-pants-and-uh-transparency-issues-the-consumer-trend-of-values-based-buying/?sh=38ae7fa46d16 Share your opinion on the Diesel campaign with a forum post that answers the following questions: Do you judge this campaign to be more green marketing or green washing? Why? Would this […]