Design your own title to focus your thoughts
Which index word have you selected? What is the meaning of your title?
What is the case for the concrete examples within the selected index word? Draw connections between the two concrete examples: what is similar/different? Are there any lessons? Comparative analysis needs to be supported with additional readings
Relate your closing statement to the opening one – and your title
Extra information :
– Identify TWO concrete examples within the selected index word; one example since 2015
– connections between the two concrete examples: What is similar/different? Are there any lessons?
– Comparative analysis needs to be supported with additional readings Marketing History and Practice; Beats by Dr Dre; Dove’s ‘Campaign for Real Beauty’; Nudge Theory..- some resources are attached please have a look
