You are working as a Marketing Manager for one of the clothing brands of the UK. Your chosen brand is considering an expansion into the global market, particularly in the Asian market. At the beginning the brand will expand into two countries of Asia. You have been tasked by the Marketing Director to prepare a business report by critically analyzing an expansion plan to any two Asian countries of your choice. The report should cover the following:
1. Analysis of the current situation of the chosen clothing brand.
2. Using the PESTLE framework analyse the market potential of the two Asian countries of your choice
3. Of the two Asian countries that you have chosen, analytically discuss and recommend which one country should be selected as the next target market for the clothing brands. Justify your choice.
Please note that this is a Standard business report that must have Cover page, Table of content, Executive Summary,
Proper chapters/subchapters heading, Spelling and grammar check, References.
• You can add Appendices, as required.
• The images and tables should be appropriately placed and numbered and referenced, where required.
• Variety of good quality sources, preferably academic journal papers, should be consulted for preparing the
coursework.
This assignment is designed to assess learning outcomes:
1. Research, critically analyze and discuss the dynamics and key aspects of the international business environment and their effect on marketing performance.
