Your company wants to enter into Sweden. In light of Hofstede’s cultural dimension and Hall’s High and Low context culture, analyse Swedish culture and draw relevant marketing implications for your organisation.

International Marketing

Assume that you are the international marketing manager of a UK based fast moving consumer goods (FMCG) company. Your company wants to enter into Sweden. In light of Hofstede’s cultural dimension and Hall’s High and Low context culture, analyse Swedish culture and draw relevant marketing implications for your organisation.