Non-Profits
Write a case study on the use of one
(no more than two, if closely linked) social media channel by a recognized
non- or not-for-profit entity. Acceptable examples of non- and not-forprofit entities can include NGOs, charitable organizations, volunteer
groups, public libraries, museums, but also municipal governments.
Although the latter may seem more appropriate in the first case study, we
can include them here on the basis that municipal governments are not
party-structured. In presenting the case in a professional, informative, and
pithy manner, evaluate the strengths, weaknesses, opportunities, and
threats associated with the organization’s use of their chosen social media
channel(s). Provide some statistical information if possible (number of
followers, changes in engagement, click-throughs, impressions, etc – there
are a number of freely available social media analytic services online). You
are welcome and encouraged to use graphics such as charts, graphs and
illustrative screen captures in the case study.
