Maple Leaf Foods
Maple Leaf Foods is a Canadian protein company. The majority of their product
portfolio is focused on pork and chicken but they do have some beef based products
– particularly in processed food. They have a strong commitment to
sustainability. Maple Leaf Foods is undertaking a strategic review and considering
consumer demand and the potential for growth in the future. They are not looking
just at the next 3-5 years but looking further out to evaluate the demand for
protein. They have hired you as a consultant to do an assessment of their company
and make some recommendations for the future:
• Should they stand pat and focus on their core products?
• Should they diversify in the traditional proteins including beef and seafood?
• Should they expand their plant based offerings?
• Should they expand into cellular agriculture products?
• Are there other considerations?
