Discuss the components of the ‘marketing mix’ and the role it plays in
organisations today. Using examples, explain how you would use the marketing
mix in developing a marketing strategy for a new product launch.
Using examples, discuss the role and importance of ‘creativity’ and ‘innovation’ in
organisations. As a manager what approach would be best suited to encourage
and promote innovation in your company, or one known to you?
Outline the key elements of the ‘communication process’ and, using examples,
discuss the role and importance of communication in the effective management
of organisations.
What do you understand by teams? Using examples, discuss the steps
organisations can take to build high performance teams? What are the main
advantages and disadvantages of teamwork in organisations?
