Write a response to the chapter by Marcuse (1964), the essay by Gould (2014) and the documentary “The Men Who Made Us Spend.” (the Marcuse and Gold essays are in additional materials, and the script for the documentary is also there. In Marcuse, focus primarily on his discussion of needs (real and false). Gould provides an interesting application of the theory. Describe the connection between the two readings and the documentary.