Internationalisation
Choose a British brand within the industry (fashion/sports/beauty/cosmetics)
that has incorporated its British image within one international operation of your
choosing (choose one market to analyse, for example, China).
Analyse and discuss the operation using theory that has been covered during the
lecture series, as well as secondary research (for example, refer to academic journal
papers, company documents, reports, websites, social media etc.).
You will need to consider whether the operation was a success, or not, and
whether improvements could have been made to the operation.
