1. Given the case information about Virgin Galactic, the company is making a strong
commitment to this business venture so-called “Spaceflight for Tourism” in the US consumer
market. If you are a consulting group to help investigate the launch and potential trend of
space travel for consumers in the United States, Discuss how you would do your
complete analysis (the steps) and what strategies/actions should be considered by different
business stakeholders (those potentially involved) to reach a higher chance of success for this
business opportunity.
2. Draw your group’s conclusion to critically comment whether or not the idea of space
travel would be popular and worth the investment in the US consumer market (and the world),
and why.
