You need to briefly explain the purpose and value of the partnership/project, outlining the
company’s current nature of business relationship management practices.
Select 2 or more strategic partners, each representing different types of relationship.
Appraise each relationship and their value to your chosen company, providing rationales as to
why it is strategically important to manage each of these relationships both effectively and
efficiently.
Careful consideration must be given to the presentation of case data using devices such as tables
and quotes to substantiate your findings.
Compare and contrast the similarities and differences in the types of relationships you are
analysing.
Evaluate how effective the organisation is at managing each type of relationship.
