Services Marketing Management
As you are a marketing consultant, analyse the marketing tactics adopted by:
(1) your choice of company (providing services), and propose ways to enhance customer experience and increase revenue. Address your consultancy report to your client, the CEO of your chosen company. (E.g.: Airline such as Ryanair, Easyjet, etc could be a good company to analyse. Try to choose a company that operates in the United Kingdom too.)
