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Address your consultancy report to your client, the CEO of your chosen company.

Services Marketing Management

As you are a marketing consultant, analyse the marketing tactics adopted by:
(1) your choice of company (providing services), and propose ways to enhance customer experience and increase revenue. Address your consultancy report to your client, the CEO of your chosen company. (E.g.: Airline such as Ryanair, Easyjet, etc could be a good company to analyse. Try to choose a company that operates in the United Kingdom too.)

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