Flat Tummy Lollipops
Critical evaluation of marketing ethics in practice: [your selected case]- Flat Tummy Lollipops.
Your task is to find a current debate in the news or social media that involves one or several
marketing ethics issues and dimensions, as discussed during the course. For instance, you
might examine problems with planned obsolescence (e.g. related to the case in French
courts against printer producers), ownership of consumer information (on social media
platforms), remuneration of consumer input, targeting specific consumer groups,
commodification of essential products (such as water), extensive industry lobbying towards
governments and supra-governmental institutions (e.g. in the EU) or how actions of activist
groups challenge toward certain forms of corporate activities in the market place.
