Discuss
1. Why ‘greenwashing’ is so effective, by investigating what past green initiatives of real-world brands are remembered by consumers (i.e. determine if companies are intentionally choosing long-term goals that drive lower consumer interest, so consumers will forget ant not hold them accountable for completing the initiative.)
2. Whether respondents believe specified green initiatives are possible, or what is limiting progress toward them.
3. The amount of weight consumers place on third-party reviews of green initiatives, depending on the level of data presented by the third-party for or against a green initiative, based on their preexisting opinion of green initiatives.
4. How often and how much data on green initiatives will hold consumer attention.
