Prepare your analysis by identifying and describing relevant goals, audiences and stakeholders, as well as the unexpectedness of the crises, threat perception, and reaction of the leaders involved in the crisis.

Using the case study from chapter 9 of the textbook. Drawing on information from the text and/or information available on the web, prepare your analysis by identifying and describing relevant goals, audiences and stakeholders, as well as the unexpectedness of the crises, threat perception, and reaction of the leaders involved in the crisis. (500 to 600 words)

Textbook information: Fearn-Banks, K. (2017). Crisis communications: A casebook approach. Routledge.