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Discuss how companies can “offer an engaging experience for its customers by leveraging social media” in relation to the given questions.

Main question:

[Social Media is now considered an integral part of new marketing campaigns where companies can offer an “engaging experience” for its customers.

You are required to investigate this issue by discussing how companies can “offer an engaging experience for its customers by leveraging social media” in relation to the given questions.]

Task

The entire assignment is to be based on secondary research that can be drawn from various sources including academic reports and news articles.

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