Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the “I-Generation.” Specifically, you must address the following criteria:
What is unique about Generation Z in terms of marketing?
Identify two digital marketing approaches that work best for this generation.
How do you best reach this generation with your message focusing on brand image ?
Identify two social media platforms preferred by Generation Z. Give examples and reasons.
What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.
Do online advertisements work with this generation? Explain.
Describe the role of traditional methods of marketing with Generation Z.
Which forms of traditional media can work best in influencing Generation Z?
How will the park use these forms of traditional media in its plan?
Consider outdoor, promotional, and guerilla marketing.
Describe the pros and cons of using TV and radio.
Guidelines for Submission
In a Word document, use double spacing, 12-point Times New Roman font, and one-inch margins. This recommendation report should be 1 to 2 pages in length. Consult the Shapiro Library APA Style Guide for more information.
