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Describe the role of traditional methods of marketing with Generation Z.

Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the “I-Generation.” Specifically, you must address the following criteria: What is unique about Generation Z in terms of marketing? Identify two digital marketing approaches that work best for this generation. How do you best reach this generation […]

How does promotion relate to the other Ps (product, price, and place) and to buyer behavior?Discuss

Description Select two Fortune 500 companies (Links to an external site.) that target substantially different customer groups. For example, one firm may target Generation Z consumers and another firm may target consumers from the Silent Generation. Research the promotional efforts of each firm and outline key aspects of how each firm promotes its products or […]

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