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Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the “I-Generation.” Specifically, you must address the following criteria: What is unique about Generation Z in terms of marketing? Identify two digital marketing approaches that work best for this generation. How do you best reach this generation […]
Generation Z Discuss The most suitable leadership style to motivate and manage Generation Z in a workplace environment.
Description Select two Fortune 500 companies (Links to an external site.) that target substantially different customer groups. For example, one firm may target Generation Z consumers and another firm may target consumers from the Silent Generation. Research the promotional efforts of each firm and outline key aspects of how each firm promotes its products or […]
