Identify key competitors with the industry and utilize the SWOT analysis information to discuss and critically analyze Strengths, Weaknesses, Opportunities and Threats.

Choosing either Visa or MasterCard, conduct your search via Business Source. Identify key competitors with the industry and utilize the SWOT analysis information to discuss and critically analyze Strengths, Weaknesses, Opportunities and Threats.

Choosing either Visa or MasterCard, conduct your search on Business Source or an external financial site. Using the Financial Data, Financial Statement and Analysis and our Ratios and Formulas, evaluate your chosen companies ROE and Net Profit Margin from 2019. Critically evaluate the importance of these ratios and how your company compares to their competitors.