Subject: Business
Discussion 1 Articles
Read the required textbook readings before addressing the discussion questions. Vila, O., Bharadwaj, S., Morgan, N., & Mitra, S. (2020).
Is your marketing organization ready for what’s next? Harvard Business Review. https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next Dawar, N. (2013).
Mind over marketing. Ivey Business Journal. https://iveybusinessjournal.com/publication/mind-over-marketing/ Online Considering the organizations discussed in the article, discuss the contextual factors that must be considered when developing a marketing strategy?
Explain how you would ensure that the marketing strategy addresses traps associated with execution?
Discussion 2 Articles Mautz Jr., D., & Angell, R. J. (2006). Understanding the basics of financial statement analysis. Commercial Lending Review, 21(5), 27–34. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=bth&AN=22544693&custid=s7439054 BDC (n.d.). 4 ways to assess your business performance using financial ratios. Business Development Bank. https://www.bdc.ca/en/articles-tools/money-finance/manage-finances/financial-ratios-4-ways-assess-business
