“Chapter 2 Descriptive Statistics
Heavenly Chocolates would like to use the sample data to determine whether
online shoppers who spend more time and view more pages also spend more
money during their visit to the web site. The company would also like to
investigate the effect that the day of the week and the type of browser have on
sales.
Managerial Report Use the methods of descriptive statistics to learn about the
customers who visit the Heavenly Chocolates web site. Include the following in
your report.
1.Graphical and numerical summaries for the length of time the shopper spends on
the web site, the number of pages viewed, and the mean amount spent per trans-
action. Discuss what you learn about Heavenly Chocolates’ online shoppers from
these numerical summaries.
2.Summarize the frequency, the total dollars spent, and the mean amount spent per
transaction for each day of week. Discuss the observations you can make about
Heavenly Chocolates’ business based on the day of the week?
3.Summarize the frequency, the total dollars spent, and the mean amount spent per
transaction for each type of browser. Discuss the observations you can make about
Heavenly Chocolates’ business based on the type of browser”
