Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course area which apply to the situation described in the case study.
Case Study Questions:
Compare and contrast the appliance strategies used by another multinational appliance company such as LG, Samsung, Bosch-Siemens, Electrolux, Whirlpool, etc. and Haier.
What is Haier’s internationalization strategy?
Does Haier’s international strategy appear to be effective?
Is it likely that Haier’s success and management practices can be applied outside of China? Why or why not?
