Analysis. Use this section to present your findings, based on quantitative and qualitative analysis of the financial statements. Include a copy of the
financial statements and any ratios or analysis in an appendix as support for your text. In particular, this section should cover:
c) Key Ratios. Use this section to discuss key performance indicators (ratios). Be sure to show your calculations for each indicator in an appendix.
Specifically, you must look at:
1. Profitability: Accurately present and explain the significance of the profit margin, return on assets, return on equity, and return on capital
ratios for this company. In other words, what are the ratio values for this company, and what do they suggest for informing decisions to
buy or sell company shares or change management procedures?
2. Liquidity: Accurately present and explain the significance of the current, quick, and cash ratios for this company. In other words, what are
the ratio values for this company, and what do they suggest for informing decisions to buy or sell company shares or change
management procedures?
3. Debt: Accurately present and explain the significance of debt, debt-equity, and interest coverage ratios for this company. In other words,
what are the ratio values for the company, and what do they suggest for informing decisions to buy or sell company shares or change
management procedures?
4. Operating performance: Accurately present and explain the significance of the fixed-asset turnover ratio for this company. In other
words, what is the ratio value for this company, and what does it suggest for informing decisions to buy or sell company shares or change
management procedures?
5. Cash flow: Accurately present and explain the significance of the dividends payout ratio for this company. In other words, what is the
ratio value for this company, and what does it suggest for informing decisions to buy or sell company shares or change management
procedures?
6. Investment valuation: Accurately present and explain the significance of the price/book value, price/earnings, price/sales, and dividend
yield ratios for this company. In other words, what are the ratio values for this company, and what do they suggest for informing
decisions to buy or sell company shares or change management procedures?
