Topic: Qualitative Data Collection to Understand Consumers
There are several key things to look for:
Make a research question and set target consumers for the assignment. For instance, “What are the barriers to non-native international students’ Gamecocks football game attendance?” Provide clarification in your essay. Then, you will collect qualitative data to answer your research question. The grading criteria will be a novelty of your question and whether it is valid from a marketing point of view.
