Southwest Airlines Company (LUV) (Group 4).
1. Background
Introduce the company and provide the reader with background information about the company.
2.Problem Statement
What is the primary problem in the case? Secondary problems? What are the ramifications of these problems in the long run? Short run? Include quantitative and qualitative analysis in your response.
Strategic Plan
Based on the problem identified, develop a 5-year strategic plan for the company. This plan should include:
Clear vision, mission statement and core values
SMART objectives to solve the problem
Corresponding strategies for the objectives identified
Implementation plan
Key Performance Indicators to monitor progress
