examine a combination of rhetorical strategies and cultural appeals in your essay. Rhetorical strategies refers to how the advertisement presents its argument and/or content, and applicable talking points include logos, ethos, pathos, and kairos. Cultural appeals, on the other hand, include specific appeals to a target culture or demographic. You will need to identify and examine various signs within the advertisement and explain how they may be interpreted by (and appeal to) the ad’s intended audience.
