Marketing
Case 1-3: Apple vs. Samsung (at the end of Chapter #1, in the discussion area of your textbook). Answer questions: 1-20, 1-21, 1-22, 1-23
1-20. In 2013, Apple introduced the iPhone 5c to attract consumers who were not willing or able to pay a premium for an Apple device. The price was about $100 less than the top-of-the-line 5s. Was this the right pricing decision?
1-21. Do you think Apple can continue to grow by developing breakthrough products that create new markets, as it did with the iPod, iPhone, and iPad?
1-22. How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
1-23. Assess the prospects for the global success of Apple Pay and the Apple Watch.
